mobile application developers are trying to strike a proper balance between the convenience of the technology and the privacy rights involved. and the ftc has recently released a report that encourages the industry to develop better, best practices. to increase the disclosures and privacy policies that these applications have so that parents know exactly what information is going to be shared with these applications. alisyn: morgan, you said, ideally, in an ideal world parents should stay on top of this. you know parents can't stay on top of everything their kids are doing on the cell phone. so somehow, don't parents need to give their consent to some of this stuff? >> they should. depending which store, there are two big stores, android and apple, right? one is not cure rated, which is android side. apple tracks what they do a lot but up to parents. there is growing market out here for a lot of things. one of those will be a service that provides a list of apps that meet the policies, don't collect information without letting you know, that behave in the proper way. i think there will be a m